Detroit show – Hyundai’s Veloster gains a turbo
The 200hp Veloster Turbo will go on sale in Europe after its US market debut in the summer.
Hyundai Motor America vice president of product and corporate planning Mike O’Brien describes the car as a halo model to “attract our next generation of buyers”.
Both in the US and Europe it will rival models such as the Volkswagen GTI, Honda Civic Si and MINI Cooper/Clubman S, although O’Brien adds that it has a better power-to-weight ratio than all these rivals, and a unique sport-tuned steering and suspension hardware.
The car is powered by a new 1.6-litre turbocharged petrol direct injection engine mated to a six-speed automatic or manual transmission.
The Euro Veloster Turbo is widely expected to be launched at the Geneva Motor Show in March.
Headline Auto reports that the Veloster Turbo is the first vehicle in Hyundai’s 7/11 product initiative, promising seven new or redesigned models in the next 11 months.
The South Korean brand has just completed its previous 24/7 strategy of seven new or redesigned models in 24 months, with the debut of the new Azera, an upmarket saloon for US buyers designed to rival BMW’s 5 Series.
Hyundai also launched its refreshed 274 horsepower, rear-wheel drive Genesis Coupe 2.0 Turbo and completed a good day at the Detroit Show with the announcement that its Elantra model had won the Car of the Year Award from US journalists.
Photo: Headline Auto
Words by: Andrew Charman