Porsche puts Macan name on its baby SUV
The newcomer is derived from sister brand Audi’s Q5 and expected to launch next year as a rival to the Range Rover Evoque.
The Porsche had been widely predicted to carry the name Cajun, as a smaller sister to the existing and highly successful Cayenne.
However Porsche says the Macan name, derived from the Indonesian word for tiger, combines suppleness, power, fascination and dynamics, which it describes as core characteristics of the new SUV.
“The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche”, says the German brand’s sales and marketing head Bernhard Maier.
“The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations.”
The Macan will launch as a five-door but reports suggest work is already underway on a three-door with styling heavily influenced by the brand’s iconic 911 sports car.
Porsche describes the Macan as a key pillar of the company’s Strategy 2018, by which the sports car manufacturer intends to expand its model portfolio.
It will be built at the Porsche factory in Leipzig, Saxony – the site is currently undergoing a €500 million investment programme to expand it into a fully-fledged production plant including a body assembly line and paint shop.
Porsche says the building project is one of the biggest in the history of the company and in the medium-term will create more than 1,000 new jobs.
Words by: Andrew Charman