Ford’s Geneva people mover concept is first of a family
The Tourneo Custom Concept apparently previews a new range of both people movers and commercial vehicles to be sold in Europe and Asia.
Drawing on the same ‘Kinetic Design’ styling language as Ford’s latest cars, the concept is pitched chiefly on its bold new look.
Ford Chief Designer Paul Campbell says that the brief was to give the Tourneo clean, futuristic lines.
Elements achieving this include a bold rising shoulder line, flush glass and giving the way the vehicle sits on the road a sportier look. Chrome touches, LED lighting and 18-inch alloy wheels also add to the effect.
According to Ford of Europe head Stephen Odell, the planned range of vehicles will inject an exciting new spirit into its segment. “Our forthcoming range gives us the opportunity to appeal to new customers with a fresh direction, and we have seized that opportunity with both hands,” he says.
Odell adds that the concept boasts “car-like qualities” that will appeal to a broad range of business and leisure customers. Among these he highlights a driver-focused cockpit and a fully-trimmed cabin.
Technology will feature heavily, including Ford’s Sync voice-activated in-car connectivity system and various driver assist systems.
Power for the new line-up will come from Ford’s latest Duratorq TDCi diesel engine family, all promising improvements in fuel economy and emissions. The concept is powered by a 2.2-litre 153bhp version of the engine.
The first production models in the new range are expected later in 2012.
CarandVanNews will be reporting direct from press day at the Geneva Show on 6th March – keep checking back for the latest news.
Words by: Andrew Charman