SEAT to signpost Toledo’s return at Geneva
The Toledo Concept, a five-door hatch, is described as a “close-to-production study”.
A production version is expected in showrooms at the end of 2012, and will be the fourth generation of the model line.
The new car is a bespoke design, in contrast to the last Toledo which was a booted version of the Altea hatch – all previous Toledos have been saloons.
SEAT describes the car’s styling as combining the proportions of a classic saloon car with a “sporty, almost coupé-like design”, and with the spaciousness and usability of a five-door hatchback.
The design language has come from the IBE, IBX and IBL concept cars displayed at previous European shows, but the Toledo is also closely related to Skoda’s MissionL concept shown at last year’s Frankfurt show.
The MissionL will also evolve into a new Skoda production car, expected to be called the Rapid.
According to SEAT President James Muir the Toledo Concept illustrates the brand’s view of the perfect mid-range car. “It is an excellent combination of emotional design, top-level usability and dynamic driving characteristics,” he says.
Muir sees the Toledo as the next wave in SEAT’s aggressive model offensive and growth strategy, following the Mii city car family and the new Ibiza supermini.
“Our new Toledo will write a whole new success story with its clear SEAT identity, its excellent quality standard and exceptional value-for-money,” he says.
CarandVanNews will be reporting directly from the Geneva show on Tuesday 6th March – check back for all the new car news.
Words by: Andrew Charman