Beijing show – Lamborghini joins the SUV brigade
April 24, 2012 
4 Comments
Lamborghini has followed the example of fellow VW-group brand Bentley by unveiling an SUV concept.
The Lamborghini Urus apparently derives its name from the world of bulls, relating to the Italian automaker’s badge.
The car comes with a 600hp powerplant but the company says that it has a lower CO2 figure than its rivals.
It will also be lighter than its competitors due to the materials used.
The Urus is a four-seater with bucket seats inside and if it reaches production is likely to cost around £150,000.
A production green light is a distinct possibility with the company targeting the USA, Middle East, Russia, China, Germany as well as the UK.
Lamborghini boss Stephan Winkelmann regards SUVs as one of the most successful market segments worldwide; “ad the Urus is the most extreme interpretation of the SUV idea – it is the Lamborghini of the SUVs.”
Meanwhile Bentley is using the Beijing show to showcase the engines that will go into the SUV it unveiled at the Geneva event in early March.
The EXP 9F had a somewhat mixed reception at Geneva, but it is certainly an attention-grabber in China. There is nothing new on the outside but under the bonnet Bentley has revealed its V8 engine from the Continental GT.
The company says it is also planning to use the 6-litre W12 engine from parent company Volkswagen while a hybrid is also on the cards.
According to Bentley chief Wolfgang Dürheimer the brand is very excited by the potential of a high performance, ultra-luxury Bentley SUV.
“Since we first showed EXP 9F at Geneva, the response has been overwhelming,” Dürheimer says.
“People agree that an SUV is a natural fit for Bentley. An exciting range of drivetrain options including a hybrid V6 are under active consideration.”
Words by: Headline Auto
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