Budget brand Dacia finds role at UK speed fest
Budget badge Dacia will be unveiled to the public as part of the ‘Moving Motorshow’ at the Goodwood Festival of Speed.
The Dacia Duster SUV will also have a specific role at the Sussex historic motorsport extravaganza, providing a shuttle service between the event’s campsite and local amenities.
Dacia’s cars will be in use from 27th June right through the festival, which offers its main action between 29th June and 1st July.
On 27th June UK prices for the Duster, which are being described by the brand as “shockingly affordable”, will be announced online at www.dacia.co.uk.
Cars will be available to pre-order online a day later on 28th June, the same day that the Duster is officially launched as part of Goodwood’s ‘Moving Motorshow’ preceeding the festival.
Dacia is a Romanian brand which since 1999 has been owned by French giant Renault. Long-established in central and eastern Europe, the brand has been gearing up to expand into the west including the UK.
According to Dacia the Goodwood launch is the first part of the brand’s bid to educate UK buyers to the benefits of small car buying. Some 50 competition winners will be able to test-drive left-hand-drive versions of the car at the festival.
Dacia’s newly-established network of 127 dealers will also have cars on display from 28th June. These outlets are mostly in Renault showrooms.
Deliveries of right-hand-drive Dusters to their first UK buyers are expected to begin in January.
Words by: Andrew Charman